Yellowstone has stirred the imagination of many an admirer long before it’s 1.2 million acres were designated as the first National Park comprising the headwaters of the Yellowstone River, which takes its historical name originally by the French as Roche Jaune, meaning Yellow Rock River, and later rendered by the English as Yellow Stone.

Yellowstone’s cultural history began in 1872 as a place considered to be at the heart of America, a romantic frontier, seeking to capture the West with its rugged adventure, and dramatic, awe-inspiring scenery that has served as a muse for some of the most legendary explorers, poets, presidents, celebrated moments and pioneering creations.  

We find our muse for launching our next brand in our DWC group of watch companies, Yellowstone Watch Company, reflecting the values and heritage that not only Yellowstone alone has come to represent but we as watchmakers continue to evoke with each and every one of our exclusive mechanical timepieces that tell a story, represent a lifestyle, and commemorate our connection to the places we revere, for generations to come.